SUBSCRIBE TO OUR NEWSLETTER & ENJOY 10% OFF YOUR FIRST ORDER
×
 

ABOUT AGNEEL

AGNEEL WAS FOUNDED IN 2016 IN BERLIN, GERMANY.

WE ARE A LUXURY LEATHER HANDBAG BRAND THAT WAS BORN FROM AN ARDENT DESIRE TO FUSE FORM AND FUNCTION, BRINGING YOU METICULOUSLY DESIGNED PIECES - DEFINED BY STYLE, THAT’S BOTH SIMPLE AND TIMELESS AND CAN BE LOVED FOR A LIFETIME AND BEYOND. BOASTING AN ARRAY OF EXQUISITE MATERIALS, COLOURS AND ITALIAN LEATHER FINISHES ACCOMPANIED WITH SUBTLE GOLD AND SILVER ACCENTS. OUR DESIGNS ARE DESTINED FOR LONGEVITY AND DURABILITY. COUPLING PRACTICALITY WITH FORM, WHILST KEEPING HARDWARE TO A MINIMUM, OUR DESIGNS MANIFEST A SUSTAINABLE AND ETHICAL CONSCIOUS. WE OFFER COLLECTIONS THAT CAN EVERLASTINGLY LEND THEMSELVES SEASON UPON SEASON.

EARTHY TONES AND THE STRENGTH OF COLOUR FOUND IN NATURE TAKES PRIDE OF PLACE AS OUR SIGNATURE DESIGN INFLUENCE. THIS ALSO FRAMES OUR WORTHY PURSUIT SET TO RECONNECT WITH NATURE, AND A PROFOUND MOTIVE TO ENCOURAGE OTHERS TO FIND COMFORT IN THE BEAUTY OF THE LANDSCAPES AROUND THEM, AMID THE HEIGHTENED FRAGILITY OF TODAY’S WORLD.


ABOUT THE FOUNDER

AGNEEL’S COLLECTIONS ARE A STATEMENT ON THE STYLE CODES OF CREATIVE DIRECTOR AND FOUNDER, YESIM KARAMAN. REPRESENTING TIMELESS, HANDMADE CRAFT AND PREVAILING AN AUTHENTIC EXPRESSION OF YESIM’S MISSION: TO CREATE LUXURIOUS HANDBAGS THAT WILL BE TREASURED FOREVER.

FROM AN EARLY AGE, YESIM HAD HARNESSED HER PASSION FOR HIGH-QUALITY MATERIALS AND HANDMADE CRAFTMANSHIP WITH HER FIRST INSPIRATIONS TAKEN FROM HER FATHER AND HIS ATELIER. AS A TALENTED TAILOR – AN ARTISAN CHAMPIONING SARTORIAL EXCELLENCE – YESIM WATCHED HER FATHER CAREFULLY MEDITATE OVER STITCHING HEMS AND CUTTING CLOTH. ALL THE WHILE, YESIM WAS ENTHRALLED BY SUCH BEAUTIFUL THINGS BEING MADE BY HIS PRACTICED HAND.

IN 2016, YESIM FORMED HER BRAND IN HER NATIVE CITY OF BERLIN, GERMANY. HERE, SHE REVISITED THE BASELINE INSTALLED BY HER FATHER’S APPETITE FOR LOVINGLY CREATING LUXURIOUS, HANDMADE PIECES. FINDING ELEMENTS THAT WERE LACKING FROM EXISTING BAGS ON THE MARKET AT THE TIME, YESIM FOLLOWED HER VISION AND CREATED WITH THE WORKING WOMAN IN MIND.

TAKING HER DESIGNS TO AN ATELIER IN IZMIR, TURKEY, YESIM DISCOVERED CREATIVES WHO HAD MASTERED THE FINEST HAND CRAFTMANSHIP WITH LEATHER. HERSELF AND HER TEAM BROUGHT TO LIFE SKETCHES THROUGH PERFECTING SAMPLES, THAT LATER BECAME THE DEBUT COLLECTION IN 2018. AS A RESULT, AGNEEL NOW OFFER MINIMAL STYLES, NON-CONFIRMATIVE TO PATTERNS OF TREND, BUT INSTEAD PRESENT A LONG-TERM COMMITMENT TO A TIMELESS PRODUCT.

STILL TO THIS DAY, YESIM CHAMPIONS THE SAME STYLES THAT SHE CREATED FOUR YEARS AGO, AS SHE HERALDS SUSTAINABLE CHOICES AT THE CORE OF HER BUSINESS.